The Art of Staying in Love

Mar 15, 2026    Chris Edmondson, Kim Edmondson

Falling in love is easy. Staying in love is not. Most marriages don’t collapse overnight—they slowly drift. Couples begin revolving around careers, kids, and responsibilities instead of each other. Somewhere along the way, two people who once couldn’t wait to be together begin simply sharing space.

One of the biggest lies we believe is this: If I fall in love, then I will stay in love. But love doesn’t sustain itself. It must be nurtured, protected, and pursued. So are you coasting—or are you cultivating?

THE BIG IDEA: You can fall in love overnight, but it takes a lifetime to stay in love.